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JD CENTRAL is an e-commerce joint venture between Central Group, the biggest retail conglomerate in Thailand, and, the largest retailer in China.      

We aim to provide the best e-commerce experience in Thailand, both on our website at and on our JD CENTRAL mobile application, by offering the widest range of high-quality and authentic products from local and international brands at the best prices, along with quick, reliable, and efficient world-class logistics and delivery, together with best in class O2O integration. JD CENTRAL’s vision is to become No.1 Online Platform and most trusted brand in Thailand.

JD CENTRAL’s core mission is to empower everyone by creating a joyful and hassle-free shopping experience with plenty of exciting games, activities, and promotions for users to take part in on a frequent basis. We believe that our unwavering commitment to putting the customer first is what makes us unique. This aspiration is underpinned by cutting-edge technology encompassing big data, artificial intelligence and automation, used to deliver an unrivaled quality of service both online and offline.

JD CENTRAL also seeks to play a leading role in enhancing the competitiveness of Thai SMEs globally and in helping Thailand uplift the country’s logistics infrastructure to an international standard. We are also committed to supporting Thailand’s bid to become a major e-commerce hub for ASIAN in the near future.

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